Strategy and Marketing

Strategy

Module code: N1021
Level 6
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Computer based exam

On this module, you’ll develop the skills and knowledge needed to shape an organisation’s strategic direction as a future manager.

You’ll understand the different approaches to strategy, including:

  • how choices are made between different possible approaches
  • the content in which choices are made
  • how strategies and structures are designed and implemented.

You’ll build on the business and management skills you’ve developed throughout your degree.

Module learning outcomes

  • Understand and evaluate the major theories (and thoughts) of strategic management and be able to demonstrate a detailed knowledge of debates within and between these schools.
  • Demonstrate a comprehensive knowledge of the different processes and stages through which strategy is formulated and implemented within organisations.
  • Analyse the external and internal context within which strategy is made, the resources available, and the strategic options available to organisations.
  • Demonstrate developed skills in case and company analysis and problem solving. Judge the importance of different strategies in these cases and be able to suggest appropriate strategies in context.